By staff reporter
KARACHI: A function was held at the Avari towers hotel to mark the launch of the of the Gourmet Coffee brand. This premium brand of coffee is being imported from Yemen which is the birth place of coffee. Coffee was first grown and exported from Al Makah, an ancient sea port in Yemen to Europe several hundred years ago. The word Mocca is derived from Al Makah. The specialty of this coffee is that it is grown 2500 meters above sea level and because of this, it takes more time to ripe, but once it fully ripens it becomes of premium quality. It may be also be mentioned that Dr Syedna Mohammad Burhanuddin, the leader of the Dawoodi Bohra community is actively associated with development work in Yemen. He has initiated a drive where by QAT ( a very harmful drug) is uprooted from local farms and coffee is planted in its place. The whole vertical process from the plantation of the coffee beans to the harvesting to finally packaging is closely monitored by Al Ezzi industries. To grace the occasion of the launch, the Yemeni Honorary Consul General, Dr Ikhtiar Baig came to Avari towers and assured Mr Murtaza Abdeali director of Gourmet Coffee of all his assistance for enhancing trade ties between Pakistan and Yemen.
Source:regionaltimes.com/
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